Guys, My Bra Colour is Pink – Let the Cries of Controversy Begin!

11 01 2010

So this seemingly playful bra colour meme that’s been taking over Facebook for the past few days has, well, proven not to be so playful anymore with many crying out with controversy.

Rethink Breast Cancer's Save the Boobs Campaign

For those of you who don’t know, here’s a brief run down…basically, some time last week a message going out to girls (and some guys) went viral asking us to change our ‘status’ to the colour of our bra as a way of raising breast cancer awareness. I got the message last Thursday from a good friend of mine and yes, I most definitely changed my status. Before long, my entire news feed was filled with a fabulous array of colours. Okay, fantastic! People are participating! I thought it was a fun and clever way to generate buzz on such an important issue but of course, it had to turn sour with some women outraged by the whole concept’s sexual undertones and the supposed objectification of women. Personally, I think that’s a whole load of feminist baloney. If you ask me, this whole line of reasoning only fuels the whole image of the woman as the victim and personally, I’m tired of being portrayed as such because uh, I’m not. And I know a hell of a lot of other women who aren’t either. Have we not reached the point in time where we can quit the whining bullshit? Plus, has the brassiere not been used as a strategic tool in the past to make such important statements? Why not now? Crying foul at announcing one’s bra colour is a) so immature and b) incredibly passé.

This is not to say, of course, that the campaign is a good one. Sure, I think it’s cute, clever, simple and has the potential to accomplish some real concrete changes. But like many other cute, clever, and simple ideas out there, this one is lacking and most certainly not infallible… Read the rest of this entry »


cystems launch

4 01 2010

I kick-started 2010 with the launch of a project I’ve been working on for a bit now: the rebranded website of our family business, Cystems Inc. The site went live on New Year’s Day and let me tell you, there is just no better way to start a new year than feeling totally productive and accomplished! So with that said, check out the website here at and feel free to give me any feedback/comments.

via Pop + Shorty

Anyway, building the site reminded me of my early days working with HTML…way, way back during the time of AsianAvenue (which I have just recently discovered is now known as “AsianAve”). I know there are a number of you who still remember that site (don’t lie now!). It’s probably the first social networking website that I was ever involved with and now looking back on that, it’s easy to see the seeds of this whole social media/social networking revolution. I remember back in the late 90s to the early ’00s (yeah, it’s been that long), all my friends and I would be on this site 24/7…it was the Facebook of that time, no doubt, and that’s where I first learned the magic of markup languages. We’d all show off our “AA page” whenever we had a new layout up or any other kind of new addition. We’d write about our thoughts and about our day to day life…like an unrefined version of how we blog today. And we’d write on “guestbooks” just how we’d now write on each others “walls” or write each other a “testimonial” (remember Friendster?).

So even though I cringe at the thought of my AsianAvenue days, the truth is that I owe a lot of what I’m doing professionally to that time in my life. It’s funny looking back and tracing the path of technology at a time when it was just bursting at its seams and being in the middle of its incredible explosion right now.

…But anywho, just thought I’d share some memories with you before I shamelessly plug Cystems Inc. one last time! Check it out, check it out!

#Tweetsgiving: Social Media for Social Good

25 11 2009

Last week my fellow blogUT writer, Julia, wrote a great piece dispelling the alleged evils of social media. This week, I’m continuing that thought.

As Julia mentioned, social media has given us all the opportunity to keep in touch with our friends, reconnect with lost ones, and even share relevant (and well, sometimes not so relevant) information with each other with a simple 140 character tweet. More than anything else, Twitter and other social media tools lets us “learn about and interact with the world in real time, and in a way we never imagined”.

I’d like to take this one step further. Not only has social media given us this chance to connect with each other on a one-on-one basis, but it has also opened the way for a much more far-reaching and collective purpose. Case in point? Tweetsgiving. Never heard of it? Let me give you the low down.

Read more on blogUT.

augmented reality

1 09 2009

Okay, so I’ve been checking out a few augmented reality apps that are being developed and it is just absolutely ridiculous how far we’ve come in terms of technology. I’m not even gonna lie…this stuff seriously blows my mind! The things that people come up with these days is amazing. Some of the stuff is actually really helpful like my personal fave, the Nearest Tube app that directs you to the nearest subway station. But as always, there are two sides to the coin and so I bring to your attention the above video, TAT’s Augmented ID. The concept that someone can just use their iPhone and find all of my online profiles is too creepy. I’m all for information at your fingertips but uh, don’t you think this is a little much?