Guys, My Bra Colour is Pink – Let the Cries of Controversy Begin!

11 01 2010

So this seemingly playful bra colour meme that’s been taking over Facebook for the past few days has, well, proven not to be so playful anymore with many crying out with controversy.

Rethink Breast Cancer's Save the Boobs Campaign

For those of you who don’t know, here’s a brief run down…basically, some time last week a message going out to girls (and some guys) went viral asking us to change our ‘status’ to the colour of our bra as a way of raising breast cancer awareness. I got the message last Thursday from a good friend of mine and yes, I most definitely changed my status. Before long, my entire news feed was filled with a fabulous array of colours. Okay, fantastic! People are participating! I thought it was a fun and clever way to generate buzz on such an important issue but of course, it had to turn sour with some women outraged by the whole concept’s sexual undertones and the supposed objectification of women. Personally, I think that’s a whole load of feminist baloney. If you ask me, this whole line of reasoning only fuels the whole image of the woman as the victim and personally, I’m tired of being portrayed as such because uh, I’m not. And I know a hell of a lot of other women who aren’t either. Have we not reached the point in time where we can quit the whining bullshit? Plus, has the brassiere not been used as a strategic tool in the past to make such important statements? Why not now? Crying foul at announcing one’s bra colour is a) so immature and b) incredibly passé.

This is not to say, of course, that the campaign is a good one. Sure, I think it’s cute, clever, simple and has the potential to accomplish some real concrete changes. But like many other cute, clever, and simple ideas out there, this one is lacking and most certainly not infallible… Read the rest of this entry »