#Tweetsgiving: Social Media for Social Good

25 11 2009

Last week my fellow blogUT writer, Julia, wrote a great piece dispelling the alleged evils of social media. This week, I’m continuing that thought.

As Julia mentioned, social media has given us all the opportunity to keep in touch with our friends, reconnect with lost ones, and even share relevant (and well, sometimes not so relevant) information with each other with a simple 140 character tweet. More than anything else, Twitter and other social media tools lets us “learn about and interact with the world in real time, and in a way we never imagined”.

I’d like to take this one step further. Not only has social media given us this chance to connect with each other on a one-on-one basis, but it has also opened the way for a much more far-reaching and collective purpose. Case in point? Tweetsgiving. Never heard of it? Let me give you the low down.

Read more on blogUT.

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gift of rights

5 09 2009

I’m about to start interning at jhr (Journalists for Human Rights), an amazing international media development NGO that seeks to mobilize local media in various post-conflict African countries to help raise awareness about human rights and empower marginalized populations to make a change. I thought I’d help spread the word about their latest campaign.

Founder Ben Peterson’s birthday is on September 8th and instead of accepting gifts for himself, he’s asking friends and fans of jhr to donate $32 for his 32nd birthday. It’s an incredible initiative that has really taken off. Launched only a few days ago, jhr has already managed to raise 94% of the$3,200 goal! Every dollar raised helps fifteen more people aware of their rights. Kind of crazy how little it takes to make such a huge impact…so help support jhr by clicking here.

I was wondering what kind of strategies jhr used to yield such results and according to Ben’s blog, they only “sent out one email, posted one blog, put together a short video request and issued a single tweet asking supporters to donate”. Craziness! Always knew the power of social media but I’ve never actually worked on a campaign that made use of it, which is why I’m so stoked for this internship. Can’t wait to play around with social media and discover it’s super powers!